I know there are questions surrounding my book since I first published it last week. My time is much more limited now due to current commitments to other projects and I have just not had the ability to sit down and organize a post about my book like this. I thought I might now take the time to address some of the questions and I apologize for not predicting these issues early on. The response to my book has been both one of interest and of curiosity. I’m surprised continually by the support I receive; it humbles me.
To start, I will address exactly what the book is. Of Men and Muses is a collection of essays I have written, some were originally for submission to academic journals and series and some appeared on my blog, which, as the subtitle explicitly suggests, deal with history, literature and religion. The book is 210 pages long and about 95% of it is new content. To be clear, only four of the essays in this book were once blog articles and all four have undergone revisions. These revisions included overhauling large chunks of the text in some of the articles in order to beef them up (both in terms of argument and in footnotes). Each one of the four no longer resembles the original blog articles. The other four essays along with the seven page introduction had been rewritten specifically for this book (as I said, some were treatments I was considering submitting to academic series).
The final manuscript was sent to an editor (I thank him in the introduction) and, on top of that, each chapter was sent off to leading scholars in the appropriate fields for their insight. All of them had useful suggestions and offered thoughts on how to expand a point here or there (I thank them also in the intro). This, I feel, is an important point to make because, as my introduction states, this book is not written with the Academy in mind. I compiled this book and wrote these articles for the layman and laywoman. While the book does require some knowledge of the material, I agree with Richard Dawkins that science is something that should not be dumbed-down. To do that would be an insult to my readers. I am aware that some of my readers may get lost in the terms and the application of terms so common to academia (like kerygma, or intertextuality, or form criticism, etc…) so as consequence I have included a select bibliography organized by subject at the end of the book to aide the reader in their own investigations.
There have been some questions raised about the publisher. Yes, it is POD (Print on Demand) and, yes, Richard Carrier’s new book Not the Impossible Faith is what inspired me to consider POD as a possibility. I did have other offers from “real” (in quotes here because Lulu is still a publishing company, regardless of the fact that it is POD) publishers—Prometheus was one of them. But there were reasons I decided to go with POD over Prometheus or even through, perhaps, an academic series like CIS.
Thomas Thompson—who had known I was planning to put a book like this together for some time—had asked if I had considered publishing the book through an academic press when I first explained to him my idea for the book project. I explained to him that the book was not organized for an academic audience and, as I am working with him on a collection of essays that is going to be published through CIS (upon the books completion sometime this year), I did not burden him with the book due to the formatting.
While Prometheus is an excellent publisher with a notable reputation—especially among free-thinkers—there were some reasons I felt publishing this particular book through them would not be the right choice for me (at least, not for this book). Part of the reason was that I didn’t want an advance for the book initially, but to make money off the book each sale (more on royalties below). The advance would be generous, but if my book did happen to make it big (this book probably won’t), I would not be entitled to any more money (this is, as far as I understand it, the way Prometheus’ advances work—this may depend on the author and the book, of course). The advantages to publishing through Prometheus are well-known. It is considered to be a “real” publisher with good editors and a strong following (for lack of a better term); there is also the reputation the publisher has that would bring the book some prestige. However I would also have to wait at least six months before the book would be available (perhaps longer, up to a year) and I just wanted to get the book out there.
Additionally, I wanted something I could springboard other studies off of. Having the book available now means I can cite the book in any other treatment I do (of which I have at least three to do this year) and my monograph (which is, sadly, still far from completion). Also, now that the book is available, I expect to get feedback from reviewers and from academia (those who so choose to read it) and work on strengthening perspectives and arguments now so, when I do work on my monograph, I know my arguments will be (generally) unassailable. I imagine that no author or critic or amateur historian or academic gets it right the first time; undoubtedly I will get criticism for something in my book and not everyone will agree. This is part of the reason I put this book together—to generate a dialogue with others to better my arguments, perhaps even to change an opinion or two that I hold, to become more educated, and, frankly, having a published book is quite a good feeling.
That being said, POD through Lulu was the best option for me. Some may not approve of it (and, at times, this is a valid concern), but as my book was (a) not written for the scholar but the layperson, (b) and formatted differently than most books (not to mention the fact that I wanted to have it available as soon as possible) made POD the best candidate and Lulu was the easiest POD publisher out there to work with. That doesn’t mean Lulu is perfect.
Some questions (although not many) have been raised about the price of the book. Unfortunately, Lulu has a policy that I must charge the same amount (or less) for retail suppliers that I do for Lulu.com. The problem is, retailers mark up the books ridiculously and for both Lulu and retail services, an additional fee is charged (in addition to the production costs) by Lulu. This means that the royalties I (or any other Lulu author) make from retail sales of my book (like from Amazon, B&N, and Borders) will be significantly less than from purchases made on Lulu.com. In fact I make less than half the royalties from purchases on retail sites than from Lulu’s website. In order for me to make any sort of royalty on the book from those retailers (which will probably end up selling my book better than Lulu will) I had to mark the book up to the price it is now. Hopefully Amazon will not mark up the book as much as Lulu predicts, in which case I would recommend picking up the book on Amazon when it becomes available. I’ll make less money for each copy sold, but it will be cheaper overall (hopefully).
I hope this addresses the questions some may have had about my book. There will always be critics to whatever I do (partly because of mistakes I have made in the past and partly because it makes for good net drama) but as long as at least some of it is relevant and critical, I don’t mind. I hope those who choose to pick up a copy enjoy the read and find it thought-provoking and interesting, compelling and even persuasive.
Posted by Tom Verenna
Posted by Tom Verenna
Posted by Tom Verenna 


