Finally, a sensible response to online bullying.
Over Thanksgiving weekend a New York Times story, “A Bully Finds a Pulpit on the Web” clued a lot of people in to some of the drawbacks of Google PageRank. Negative attention online and complaint links from customer service sites like Get Satisfaction can actually be a benefit to business as in the problematic case of online retailer DecorMyEyes.
The Times piece followed DecorMyEyes customer Clarabelle Rodriguez as she suffered online and offline harassment from DecorMyEyes founder Vitaly Borker, all in the name of improving his Google search rankings. While I saw that DecorMyEyes had dropped in the Google rankings for eyewear related searches like “La Font” directly after the piece went out, it was only a matter of time before Google did something official.
Is it good enough? Time will tell.